How to give your website a stronger position?

1) Select a web strategy that matches your business model.

The most common problem with small business websites is that they pursue a strategy that doesn't match their business model.

There are four types of commercial websites:

1-Media. Provides content to sell advertising.

2-Catalog. Presents product for purchase online.

3-Lead-gen. Gathers data to identify potential sales leads.

4-Brochure. Provides credibility when potential customers "vet."

2) Rewrite your topline message to address customer needs.Make your website immediately more meaningful to customers by changing your top line message so that it describes how the customer will benefit once he or she has purchased your product or service.

3) Replace self-praise with testimonials.Rather than make unsubstantiated claims about your company, have your clients provide testimonials to your ability to deliver and delight. For maximum effect, place the testimonials immediately under your top line message.

4) Create a single call-to-action. You should have a prominent call-to-action, like a try-before-you-buy offer, a free eBook, a contest, etc. that allows you to harvest information about the visitors to your website.

5) Reduce the amount of content.For Media and Catalog sites, content is king. The more content you have, the more money you make.That's not true for Lead-gen and Brochure sites. While you must include enough content to induce a customer to take action, providing too much information will distract the customer from taking action.

6) Simplify the navigation choices.make your website easier to navigate by removing menu choices, especially at the top of your home page.Put all the corporate stuff (like "press room," "management team," "job opportunities," etc.) at the bottom of the home page in little tiny letters. Those who care about such things will find them.

7). Eliminate the stock photography.

8). Doing SEO with Yourself is a quiet daunting task because you may lose your reputation online. Hence, hiring the iRank media experts is the best way to deal to with all these issues.

Related Link :

SEO