Why You Should be Careful When Hiring Services of a India SEO Company

A website that has poor performance can be compared to a car that is not running well. Fixing it requires comprehension of what is happening first. Link audit is similar to looking under your car’s hood. Automated software solutions are used to audit websites but not all of them are accurate. Auditing links thoroughly is usually done manually. It requires experts who know what to look for. This is a labor intensive and tedious task that your business might be required to pay a lot of money to have it performed professionally.

When hiring services of a SEO company in India, you should be very careful. The firm that you hire services from will play a significant role of determining how search engines will rank your business website. Search engine optimization is basically about enhancing the ranking of a website by the search engines. However, major search engines like Google provide guidelines that should be followed while optimizing websites. Failure to follow these guidelines can lead to poor rankings, penalties or even blacklisting of a website.

The SEO experts will find that your website has toxic links, removing them is the next step. Webmasters are allowed by Google to disavow back-links if they are harmful or out of control. However, this is not a simple task. To regain your ranking, you must put solid manual effort to request links removal. Google makes it clear that website owners should make extra effort in cleaning up toxic or unnatural links. This process is time consuming because you have to reach the website owners and request them to remove their links.

If the SEO firm that you hire in India uses black hat techniques in optimizing your website, the site can be penalized by Google. This means that your website might even not feature in the organic search engine results pages. 

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Search Engine Optimization