Search Engine Optimization can save our websites from drowning.. Find out How?
Search Engine Optimization addresses your “Website Ranking” related problems. Have a look at the following Search Engine Optimization related facts...
No user skips to the second page on a search engine and no one clicks on the links at the bottom of the first search engine result page.
Significantly, your website has to be on the top of the search result page on all the search engines.
And this is what Search Engine Optimization does for your website.
Find what Search engine optimization can do for us?
Search Engine Optimization is the methodology by which you can increase the ranking of your website in the organic results of search engines like Google, Yahoo, Bing etc, thus driving more traffic to your website. SEO works on many different aspects starting from the Keyword selection,planting those relevant keywords in our webpages to the submission of backlinks.
Organic is a natural un-paid form of bringing your website up in the search engine rankings and Inorganic is a paid form. When a layman types certain search queries on google or any search engine, it gets certain results from the search engine. iRank Media specializes in providing Digital Marketing services in all areas like Search Engine Optimization, Social Media Optimization, Social Media Marketing and the online reputation We also offer SEO in india services for your online needs like Web/Mobile Application Development, Business Consulting, Data Analytics, Branding and Design.
But the question goes: How many pages do you think will a user trail to find the most suited solution?
Most users do not go beyond the first page. It is important that your product or website is listed among the first few results in search engine result pages (SERP’s) for which it is vital to make use of services.
Types of Search Engine Optimization Types:
SEO can be categorized into White Hat and Black Hat
.
White Hat has ideally the best practices that should be used to improve the visibility of your website, whereas Black Hat refers to the un-ethical practices which may increase your site rank at a faster pace , but is temporary and totally disapproved by the search engines. The result of following Black Hat practices is your website being penalised by search engines in terms of lower rankings or totally being removed from the rankings. Keyword Stuffing, Cloaking, Blog Comment Spamming, Duplicate Content, Invisible Text, Low Quality Links are generally considered are wrong Spractices.
SEO Process:
Search engines have automated robots known as crawlers or spiders that crawl over all the documents on World Wide Web and store this data in the search engine database. This process is known as 'crawling'. 'Indexing' is the process by which the collected data is organized into the database and 'Ranking' is the process by which search engines display the results on search engine result pages based on keywords entered by user and certain ranking factors. At present there are 200 ranking factors based on which Google determines the rank position of a website. Experts make sure that websites get more business traffic by incorporating friendly elements in their client’s website.
Google Reporting Tools:
Before working on any website, it is important to link it with Google Analytics reporting tool and Google Webmasters tool, to track the user and crawler movements on the website. Don’t forget to include Sitemap.xml and Robots.txt files in your website. Sitemap.xml gives an entire summary of your website to the search engine crawler and Robots.txt is included to block certain pages such as admin page, from the crawler. Generally, it is not a good practice to disallow any other pages from crawling, unless you want your website to be partially crawled. In this case, the search engine will not be able to understand the entire architecture of your website which may affect your rankings directly.
On-page and Off-Page SEO are the two areas of division.
On Page refers to the tactics we apply on the website itself, to optimize the content and HTML code and make it friendly. Before starting, it is important to understand the client's business, products and services, competitors and target audience. Then we go on to reviewing the client's website to check how SEO friendly it is. There are many tools which give an insight upon analysis. After our research, we can start of with on-page activities. Website Optimization includes everything like keyword research, page load speed, URL optimization, Image optimization and Content optimization. Hence get help hire SEO service Hyderabad because they are the experts in providing the best services for your site.Off Page SEO are all the changes we make outside our website so as to gather traffic on our website and thus making it rank higher on SERP’s. Link building is the most important Off Page activity. It also includes writing blogs and inviting famous bloggers to come and write for us.There are variety of Submissions that you can use to perform Off Page activity - Directory Submission (though not a preferred one), Social bookmarking, Article Submission, Image Submission, Blogging, Press Releases, PPT, PDF and Video Submissions, Forums and many more.
Recent Trends in SEO:
The rise of "Dense Content" is becoming one of the recent trends in SEO. Nowadays, people do not prefer to read lengthy content having no useful information, instead any content that is short and has useful information appeals to them. This is called as Dense content.
Google has certain updates like Panda Update, Penguin update, Hummingbird Update, Pigeon Update and Fred Update which analyze the websites based on different ranking factors, and determine the trust rank of the website.
Search engine optimization for any website is an on-going process and not a one time thing. With changes in products and services and today’s dynamic marketplace, SEO strategies must be studied and revised continuously for better results and survival in the niche market.
Booming Industry:
In the last few years, Digital Marketing makes an appearance as a booming industry not only in India but in the world. Its marks a great shift from traditional marketing and advertising to online marketing and online advertising. Digital Marketing has outdone traditional marketing primarily because of its most effective features of quick response rate, cost effectiveness and convenience.
Secondly, eCommerce is making headlines and in today’s world where eCommerce is a vital factor in business, it is of utmost importance to implement the best SEO practices provided by services companies in your business to fight the competition.
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